In the world of marketing, a really important area of concern is consumer feedback. Understanding how your product affects people and what they think of it is key to being able to continue to serve the masses and develop new and significant products. It is the only way to survive and keep up with the times.

With that in mind, product ratings are really important in this regard. What are product ratings? Product ratings are basically anything from official ratings given by the company of their varied products or ratings that symbolize the general consensus of the public based on surveying forums, blogs, talk shows, and so on. By researching these public voice places and seeing how your product is treated, you can understand what is good and what needs to be changed. Airborne, for example, had that huge lawsuit because people basically thought it was meant as a cure and when they found out it wasn't they got really mad and rated it poorly. Had the company paid attention to these early signs then they would probably be a few million out of the hole now!